Introduction
You can set individual analytics tracking on a per-product basis. These analytics can be used in conjunction with your database wide analytics data; and in cases of multiple analytics IDs all of the appropriate IDs are provided to the appropriate partner.
When a customer is viewing your Product, the IDs will begin tracking. The IDs will continue to track throughout the Checkout process and all the way to the Purchase Confirmation screen.
Getting Started
Read the analytics articles below for a conventional understanding of each type.
Google Analytics
Google Tag Manager
Facebook Pixel Tracking
Login to your Administrative Console, navigate to Products, select your Product, and click on the Advanced tab. In the right hand column, you will see an Analytics section.
Analytics on Variation Products
You can add Tracking IDs on the Master and the Variations. When viewing the Master, just the Master's ID will be used. When viewing the Variation, both of the IDs will be used. Both of the IDs will also be used throughout Checkout.